The Country Girls

Membership & Outdoor Lifestyle

Branding, Print, Strategy, Social Media, Web Development, UX, SEO, Event Research

• Average Monthly Conversions: 65
• Average Return on Spend: 190%
• Reach Built From a North East Base: National

The Challenge

The Country Girls had a passionate community and a clear vision: a female only outdoor membership organisation that gave women the confidence, connection, and opportunity to get outside and explore. What they needed was the brand, the digital infrastructure, and the strategic direction to take that vision from a regional following to a nationally recognised movement.

Our Approach

We came on board in March 2024 and got to work across the full breadth of what the organisation needed. A rebrand and print collateral gave The Country Girls a visual identity with genuine appeal. A website rebuild and UX overhaul created a membership platform that was easy to navigate and built to convert. SEO and social media drove awareness and brought new members into the community, while concept, strategy, and event and project research gave the team a clear commercial and operational roadmap to grow against.

The Results

Since partnering with Maitland, The Country Girls has averaged 65 conversions per month and achieved an average return on spend of 190%. The organisation now has the brand presence, digital platform, and strategic foundations to grow its membership nationally.