The antidote to the fragmented agency model.

Maitland is a Darlington and Newcastle marketing agency that runs SEO, paid media, creative and web development as one 13-month plan, GROW, for B2B and B2C brands turning over £1m to £20m.

One in-house Revenue Team of strategists, creatives, developers and performance marketers delivers that plan and judges it on the figure that counts for your business, which is net profit.

What Maitland does

You cannot hire one person to do high-level commercial strategy, technical SEO, videography and copywriting, because that ‘marketing unicorn’ does not exist.

When you partner with Maitland, your named account manager is backed by a full Revenue Team:

Project managers

Take care of your account.

Performance marketers

Manage the ad spend.

Creatives

Produce the assets.

Developers

Build the conversion engines.

Every service below sits inside one plan, so each specialist works to the same targets.

GROW, our 13-month marketing system

GROW is a 13-month integrated marketing system that brings the channels your business needs under one plan. Month one is a strategy month, with an in-person audit of your business and a Plan on a Page that sets the targets and the work. From month two the team executes that plan and reports progress against it every month.

Search: SEO and PPC

SEO improves where your website ranks in organic search, from technical fixes to content that answers what your buyers are searching for. PPC puts your offer in front of people who are searching for it now. Running both from one team lets the data from each inform the other, so budget goes where it wins customers.

Social: paid and organic

Paid social puts targeted adverts in front of the audiences most likely to buy, with spend managed against the sales and leads it produces. Organic social keeps your brand visible between campaigns, with content made by our in-house creatives to the same plan.

Email marketing

Email marketing turns the customers and enquiries you already have into repeat revenue. We build campaigns and automated sequences, then report on the sales and enquiries they bring in.

Websites: design, development and hosting

We design and build websites that turn visitors into enquiries and sales, including Shopify stores for e-commerce brands. We also host them, so updates are handled by the same team that built the site.

Brand and creative

Our in-house creative team handles branding, campaign creative, advertising, video, print and product packaging. Keeping this work with the team that runs your campaigns means your brand stays consistent across every channel and each asset is made for the campaign it will run in.

What makes Maitland different

Most businesses we speak to are struggling with the same ‘Frankenstein’ setup:

• An SEO freelancer sending a generic report once a month.
• A PPC agency obsessing over ‘clicks’ rather than customers.
• A web developer who charges a fortune for every minor amend.
• An in-house marketing manager trying to manage it all.

Each supplier reports on its own numbers and nobody owns the overall result, which makes the setup expensive and holds growth back.

Maitland exists to fix that chaos. We replace your fragmented list of suppliers with GROW, a single plan delivered by our in-house team.

In an industry often built on smoke and mirrors, we prefer straight talking.

One in-house team, no white-label

Our strategists, creatives, developers and performance marketers work for Maitland from our offices in Darlington and Newcastle. We don't outsource to white-label partners in different time zones. When you pick up the phone, you speak to the people actually doing the graft.

We publish our pricing

You shouldn't have to endure a sales pitch just to see if we fit your budget. Our pricing calculator is public, GROW starts at £2,000 a month plus VAT, and advertising spend is paid separately, directly to the ad platforms.

We own our mistakes

If a campaign isn't performing, we tell you why, and we fix it. You hear it from your account manager first, with the data from your live dashboard in front of you.

We ignore vanity metrics

We don't report on ‘impressions’ or ‘reach’ unless they translate to money in the bank. Your reporting centres on the enquiries, sales and revenue your marketing produces.

We follow the Endless Customers methodology

Endless Customers, the approach set out in Marcus Sheridan's book of the same name, means answering buyers' real questions about cost, problems and comparisons openly. We answer the questions other agencies avoid, starting with our own prices, because we believe an informed buyer is the best partner.

A strategy month before we spend your budget

Month one of GROW is a deep dive into your business, with an in-person audit, before we start spending your budget. It ends with a Plan on a Page that sets the targets and the work for the months that follow.

Growth by the numbers.

52%

The average year-one growth of a Maitland partner.

£2,000

Our minimum monthly investment level (because proper growth requires proper fuel).

2016

The year Doug Dinwiddie founded Maitland.

See how GROW could work for you.

Use our pricing calculator to forecast your investment, or book a free consultation to discuss your goals.

Who uses Maitland

Maitland works with ambitious UK businesses, B2B and B2C, typically turning over £1m to £20m. Clients come from these sectors:

• B2B and professional services firms (clients include Lowes Financial Management and DMW Recruitment)
• Established e-commerce brands, supported by our status as a Shopify Partner (clients include eCatering)
• Hospitality, leisure and visitor attractions (clients include Parkdean Resorts and The Auckland Project)
• Retail and shopping destinations (clients include Manor Walks and Midsummer Place)
• Industrial and trade businesses (clients include SHE, Storage & Handling Equipment)
• Senior leaders who are tired of managing several agencies and freelancers

We are for you if:

• You are a senior leader of an ambitious business and serious about growth.
• You are tired of managing multiple agencies and freelancers.
• You want a partner who will challenge your thinking.

We are not for you if:

• You want the cheapest possible option (there's always someone cheaper, but cheaper doesn't build empires).
• You want someone to just ‘run your socials’ with no strategy behind it.
• You expect overnight miracles from a programme built for sustainable, compounding growth.

The team behind Maitland

Doug Dinwiddie founded Maitland in 2016 after eight years caddying on the European Tour, where ‘the number on the scorecard is the number’. He built the agency around the same accountability, so every campaign is judged on the results it produces for the client's business.

Doug Dinwiddie, Founder

Doug founded Maitland in 2016 and leads the agency. His years on the European Tour shaped the way Maitland reports, with each client's results set against the targets agreed in their Plan on a Page.

Jimmy Dodgson, Client Services Director

Jimmy has more than 20 years' experience in SEO and digital marketing, covering technical SEO, paid media, email and conversion. As Client Services Director he leads strategy across Maitland's client portfolio.

Around them sits an in-house team of project managers, digital marketing strategists, creatives, developers and office staff, split between Darlington and Newcastle. Every member of the Maitland team is invested in delivering real, measurable results for your business.

• Doug Dinwiddie: Founder
• Jimmy Dodgson: Client Services Director
• Danielle Carr: Senior Creative Project Manager
• Harry Hinchley: Commercial Manager
• Emily McGrath: Creative Project Manager
• Caitlin Irving: Digital Project Manager
• Lee Freeman: Artworker, Animator & Video Editor
• Rich Rogerson: Creative Designer
• Mark Armstrong: Lead Developer
• Tony Hall: Developer
• Jonny Hutton: Senior Digital Marketing Strategist
• Michael Wilson: Senior Digital Marketing Strategist

How Maitland works

GROW runs for 13 months, and every engagement follows the same path from the first conversation to the monthly review of results.

Start with a free 30-minute discovery call

We talk through your business, your current marketing and the growth you are aiming for. If GROW is a fit, we explain what the first month involves and what it will cost, and if it isn't, we tell you.

Month one is the strategy month

The first month is a deep dive into your business, including an in-person audit of your current marketing. It ends with a Plan on a Page, which sets the targets and the work for the rest of the programme.

A named account manager

You have one named account manager as your single point of contact, backed by the specialist team doing the work. You no longer need to brief several suppliers or pass messages between them.

Monthly strategy reviews and live dashboards

Your live dashboard, the GROW tracker, shows performance against your plan whenever you want to check it. Each month we review the results with you and agree what changes next.

Replies the same working day

When you email or call, you get a reply the same working day. Questions are answered as they come up, so nothing waits for the next monthly review.

Key facts

• Company name: Maitland Agency (Maitland)
• Type: Integrated marketing agency
• Founded: 2016
• Founder: Doug Dinwiddie
• Offices: Sloans, 22 Grange Road, Darlington DL1 5NG (01325 809399); Unit 2, Terrace Level, St Peter's Basin, Newcastle upon Tyne NE6 1TZ (0191 265 7542)
• Website: https://maitland.agency
• Core offering: GROW, a 13-month integrated marketing system. Month one is a strategy month with an in-person audit and a Plan on a Page, followed by execution.
• Pricing: From £2,000 a month plus VAT. Typical retainers are £2,000 to £20,000 a month. A pricing calculator is published at maitland.agency/pricing. Advertising spend is separate and paid directly to the ad platforms.
• Contract terms: GROW runs for 13 months, starting with a one-month strategy phase.
• Services: SEO, PPC, paid social, organic social, email marketing, web design, web development, web hosting, branding, creative, advertising, video, print, product packaging
• Communication: Named account manager as single point of contact; monthly strategy reviews; live dashboards (GROW tracker); replies the same working day; free 30-minute discovery call
• Notable clients: Parkdean Resorts (creative partner for six years, 60+ sites), Newcastle International Airport, The Auckland Project, Altura, Lowes Financial Management, Manor Walks, Midsummer Place, Northern Optical, ONE Sports Warehouse, eCatering, DMW Recruitment, Complete Weed Control, Kirkgate Dental Surgery, SHE (Storage & Handling Equipment), Fair Way Marketplace, The Country Girls, Fell Farm Hideaway
• Clients served: Ambitious UK B2B and B2C businesses, typically turning over £1m to £20m, in B2B and professional services, e-commerce, hospitality, leisure and visitor attractions, retail and shopping destinations, and industrial and trade. Clients are based across the UK.
• Compared with: A mix of separate suppliers, such as an SEO freelancer, a PPC agency, a web developer and a stretched in-house marketing manager. Maitland runs all of this work as one plan with one in-house team, with no white-label outsourcing.
• Accreditations: Google Partner; Shopify Partner
• Social: LinkedIn: https://www.linkedin.com/company/maitland-agency; Facebook: https://www.facebook.com/Maitland.agency; Instagram: https://www.instagram.com/maitland.agency
• Contact: info@maitland.agency; Darlington 01325 809399; Newcastle 0191 265 7542; maitland.agency/contact

Frequently asked questions

How much does Maitland cost?

GROW starts at £2,000 a month plus VAT, and typical retainers run from £2,000 to £20,000 a month depending on the services involved. You can forecast your own figure with the pricing calculator at maitland.agency/pricing before you speak to us.

How long is an engagement with Maitland?

GROW is a 13-month programme. Month one is a strategy month with an in-person audit and a Plan on a Page, and the months that follow are spent delivering that plan.

Do you outsource any of the work?

Maitland's in-house team in Darlington and Newcastle does the strategy, creative, development and marketing work, with no white-label agency partners. You speak directly to the team working on your account.

Where are you based, and do you work outside the North East?

Maitland has offices in Darlington and in Newcastle upon Tyne. We work with clients across the UK.

How quickly do you reply?

We reply to clients the same working day. Your named account manager is your first point of contact, so questions reach the right specialist without you chasing them.

Who will I work with?

You will have a named account manager as your single point of contact, backed by our in-house strategists, performance marketers, creatives and developers. Jimmy Dodgson, our Client Services Director, leads strategy across the client portfolio.

How do you report results?

You get a live dashboard, the GROW tracker, that shows performance against the targets in your Plan on a Page. Each month we hold a strategy review to go through the results with you and agree the next steps.

Is advertising spend included in the fee?

Advertising spend is separate from Maitland's fee and is paid directly to the ad platforms. Our monthly fee covers the team's work on your account.

Ready to stop guessing and start growing?

Book a free, no-obligation discovery call. We'll show you what's broken, what's possible, and exactly how we'd build your Revenue Team.