The Auckland Project

Culture & Visitor Attractions

Full Funnel Strategy, Paid Media, Analytics, Creative, Social Media, Out of Home, Paid Social

• Revenue Increase: 1208%
• Return on Investment: 14×
• Ticket Sales Increase: 787%

The Challenge

The Auckland Project had multiple visitor attractions and events but struggled to track which marketing activities were actually driving ticket sales. Their conversion tracking was unreliable, making it impossible to optimise spend or justify budgets.

Our Approach

We rebuilt their analytics and tracking infrastructure from the ground up, then deployed a full-funnel paid media strategy. Each attraction and event had tailored campaigns with clear conversion goals, supported by social creative that gave every campaign a distinct, thumb-stopping presence in feed. Regular reviews ensured budgets were continuously optimised toward the highest-performing channels.

The Results

Revenue from digital channels increased by 1,208%. Return on investment reached 14×, and ticket sales surged by 787%. The team now has a clear, data-driven framework for evaluating marketing performance across all attractions.

Before we started working with Maitland we were struggling to track conversions and measure return on spend. The GROW model has enabled us to evaluate the performance of our digital marketing activities more effectively, leading to a more efficient way of working.