ONE Sports Warehouse

E-Commerce / Retail

Paid Media, SEO, CRO

• Revenue Increase: 1098%
• Return on Investment: 11×
• Traffic Increase: 828%

The Challenge

ONE Sports Warehouse was spending heavily on marketing but had no clear visibility on which channels were driving revenue. Their previous agency delivered generic monthly reports filled with vanity metrics, leaving the team unable to make informed decisions about budget allocation.

Our Approach

We implemented the GROW model with a full funnel strategy, combining SEO, paid media, and conversion rate optimisation. Every campaign was tracked against revenue, not clicks. We rebuilt their analytics infrastructure to attribute every sale to a specific channel and campaign.

The Results

Within 12 months, revenue increased by over 1,000%. The ROI on marketing spend hit 11×, meaning for every £1 invested, £11 came back. Traffic surged by 828%, but more importantly, it was qualified traffic that converted into paying customers.

Working with Maitland has been a game changer for ONE Sports Warehouse. Before partnering with them, we lacked clear accountability and visibility when it came to the return on our marketing spend with our previous supplier.