Northern Optical

Healthcare & Opticians

Rebrand, Web Development, SEO

• Increase in Website Traffic: 400%
• Average Conversion Rate: 94%
• Increase in Total Conversions: 55%

The Challenge

Northern Optical had been serving the Newcastle community with quality eye care but their brand and digital presence had fallen behind. Their website wasn't reflecting the standard of the practice or generating the volume of new patient enquiries the business needed to grow. In a market where first impressions are increasingly made online, they needed a complete reset.

Our Approach

We started from the ground up, delivering a full rebrand and new website that positioned Northern Optical as the premium independent optician it is. The new site was built around conversion, making it straightforward for patients to find information, trust the practice, and book an appointment. An SEO strategy was implemented alongside the build to drive sustained organic growth and improve visibility across Newcastle and the surrounding area.

The Results

Since partnering with Maitland in November 2024, Northern Optical has seen website traffic grow by 400% and total conversions increase by 55%. An average conversion rate of 94% over the past 12 months demonstrates that the new site is not just attracting more visitors but converting almost all of them into meaningful actions. The rebrand and digital overhaul have given Northern Optical a platform built for long term growth.