Lowes Financial Management

Financial Services & Wealth Management

Branding, Print, Social Media, Animation, Out of Home

• AUTHORITY COMMUNICATED WITH CONFIDENCE: Independent
• CONSISTENCY ACROSS THE LOWES FAMILY: Multi-Brand
• FROM BROCHURES TO AIRPORT TAKEOVERS: Multi-Format

The Challenge

In financial services, trust is the product. Lowes Financial Management built its reputation as one of the UK's leading independent advisory firms, and that reputation extended across a family of brands including Lowes Investment Management. The challenge was ensuring every expression of the brand, from a brochure handed to a client to a suitcase rolling through Newcastle Airport, carried the same authority and polish.

Our Approach

We worked across the full breadth of the Lowes brand family. Brochures and print collateral presented the firm's expertise with the clarity and confidence their clients expect, while brand work across their sub-businesses, including Lowes Investment Management, kept the wider family consistent yet distinct. On social, we produced ongoing assets and a series of animated videos, from multiple Christmas campaigns, including the 12 Days of Christmas that saw Lowes donate to a chosen charity each day, to social video content throughout the year. We also supported the communications around their charity partnerships, including their sponsorship of Newcastle's art trail, and took the brand into Newcastle Airport with wraps, bollards, window decals and suitcase travelator graphics.

The Results

Lowes showed up with the same quality everywhere its name appeared: in print, in feed, on screen and across an airport terminal. Brand communications matched the calibre of the advice the firm delivered, from a single brochure to a full airport takeover.