DMW Recruitment
Recruitment
SEO, PPC, Content Strategy
- Increase in CV Uploads: 1575%
- Increase in Value: 387%
- Increase Conversions YoY: 1328%
The Challenge
DMW Recruitment struggled to attract quality candidates through digital channels. Their website wasn't generating meaningful CV uploads, and their previous marketing efforts lacked measurable ROI. They needed a partner who could deliver transparent, trackable results.
Our Approach
We developed an integrated SEO and PPC strategy targeting high intent job seekers. Content was crafted to address candidate pain points, while landing pages were optimised for CV uploads. Every conversion was tracked and valued to provide clear return on spend reporting.
The Results
CV uploads increased by an extraordinary 1,575%. Year on year conversions grew by 1,328%, and the overall value of digital marketing activity increased by 387%. DMW now has complete visibility over what's working and what isn't.
There are a lot of businesses that are smoke and mirrors when it comes to website traffic and all the key indicators but they give us a return on spend measurable figure so we can see what is and what isn't working.