Complete Weed Control

B2B Services

SEO, PPC, Reporting

• Website Value: 668%
• Return on Ad Spend: 16×
• Increase in Leads: 452%

The Challenge

Complete Weed Control had invested in SEO and PPC but found the results opaque. Reports from their previous agency were filled with jargon and lacked actionable insights. They couldn't determine which activities were generating leads and which were wasting budget.

Our Approach

We introduced full transparency through structured reporting and regular review meetings. SEO and PPC strategies were rebuilt with clear KPIs tied to lead generation. Every campaign was tracked against enquiry volume and quality, not vanity metrics.

The Results

Website value increased by 668%, with a 16× return on ad spend. Lead volume grew by 452%, and the team now has complete clarity on which channels and campaigns are driving results. Regular data driven reviews ensure continuous improvement.

SEO and PPC were rather "opaque" before Maitland's involvement, making it difficult to determine what was truly working and what wasn't. Once they became involved, regular review meetings were instated that offered complete transparency through data.