Altura

Cycling Apparel & E-Commerce

Paid Social, Paid Search, Technical SEO, SEO Content, Strategic Consultancy, UX Design, Shopify Development, Organic Social

• Growth in Organic Traffic: 828%
• Increase in Organic Revenue: 372%
• Full-Funnel GROW Partnership: 12+ Months

The Challenge

Altura had the product, the heritage, and the audience, but their digital operation wasn't keeping pace. Activity was spread across multiple agencies and channels with no unified strategy, no clear attribution, and no way to understand which spend was actually driving revenue.

Our Approach

We brought Altura's entire digital ecosystem under one roof through the GROW framework. A complete UX and Shopify development overhaul improved site speed and mobile experience, removing the friction between traffic and transaction. Technical SEO and targeted content clusters were built around high-intent cycling terms, driving sustained organic growth.

The Results

Over a 12-month-plus partnership, organic traffic grew by 828% and organic revenue increased by 372%. Paid and organic channels working together became the primary revenue drivers, and for the first time the team had complete visibility of what each channel was contributing.